The challenge was to develop the identity of the largest exhibition of sacred art from the Vatican and Italian museums ever held in Rio, one of the highlights of the cultural program of the World Youth Day in 2013. The identity created paid homage to the Catholic religious universe with a classic atmosphere. The color palette, typefaces, patterns, and icons were inspired by the very works of art. This was a thorough project, involving signage, ambiance, publications, products, and advertising materials.