Dupla Design

PROMUNDO

Promundo is a Brazilian non-governmental organization, which operates in Brazil and other Global South countries. Its mission is to promote gender equity and prevent violence against children, youth, and women. The Promundo naming and branding – a redesign of the earlier brand, preserving concepts, but bringing lightness, transparency, and movement – have been developed to make its repositioning more tangible, at a time when NGOs are increasingly managed with many business concerns, including rigid audit standards and the need for attracting and engaging people.

Dupla Design