Estação Conhecimento is a real social network. Participatory, it connects people and talents around knowledge, and creates new realities. Its brand brings the concepts of transparency, ethics, and quality of life. It speaks of propagation, multiplication. It is allusive to wings [discovery of potentials], expansion, transformation, evolution of the species. These same concepts permeate the visual language in all its applications, from uniforms to ambiance, from stationery to products and their packaging.