The educational exhibition Ambiente Vale was developed – from concept to setup – for the Linhares Nature Reserve, presenting Vale’s operations and activities in the area of biodiversity. The expographic project was conceived with focus on the local public [community, schools, etc.] without, however, neglecting the global audience. Interactive without being high-tech, it combines resources to mobilize all senses. It promotes a dialogue of textual and iconographic content with the nature of the exterior, fully in accordance with the Vale Branding.