Coco Legal arose from the entrepreneurial will of young visionaries who bet on a healthier, purer life, with no additives. Hence, they created a process to bottle coconut water just like nature created it. Nothing more, nothing less. Coco Legal is a unique product that brings numerous proven health benefits. Pure. Sustainable.
With the Branding process, Coco Legal repositioned itself as a “Nature’s remedy”. A differentiated product focused on health and well-being. Relinquishing the same old fun/summer/thirst/sport kind of appeal resorted by all brands, Coco Legal took up a territory not yet explored. It has gained a new brand and tagline, an exclusive bottle, and a visual and verbal language aligned with its essence and positioning. Consistent on all fronts.