We are a Carioca company that combines Design and Strategy for Branding.
We create identities. We incite conversations. We generate ideas. We increase business. Our focus is on segments with the potential to transform sport, art, cultural and social realities. We believe in the strength of connections: talent and work, inspiration and discipline, quality and agility, commitment and lightness, aesthetics and ethics.
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The original Dupla
Ney Valle is the partner responsible for strategy and the relationship with customers. Claudia Gamboa is the Creative Director and responsible for the design. Together, they conceptualize and structure the work. They always take the lead of the projects and are close to the clients. Both believe that only direct contact allows a deep understanding of the characteristics and needs of the brands with which they engage. This proximity makes Dupla Design translate customer values and aspirations into results that have inspired, impacted, and thrilled people for more than twenty-five years. After developing the 360 degree branding of the Rio 2007 Pan and Parapan-American Games, being the Design Agency of the Brazilian Olympic Committee for four years, and actively participating in the communication work of Rio’s bid to host the Rio 2016 Games, Ney Valle and Claudia Gamboa were invited to structure the internal design team of the Rio 2016 Committee and develop the Rio 2016 Olympic and Paralympic Games Design Program, a six-year project.
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Dupla: a duo of many
The Dupla Design team has been working closely together for many years. Multidisciplinary and diverse, we share a passion for design and commitment to high quality creative work, capable of building narratives and leveraging business. When the project requires it, Dupla Design becomes a talent hub, integrating and coordinating professionals from different areas into a co-creation system tailored to meet the strategic needs of customers.
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Expertise
Besides designing brands with purpose and creating their identity, Dupla Design develops comprehensive branding projects as well as manages already existing brands, tending to their expressions and communication on a day-to-day basis. Dupla Design aligns, empowers, and participates in the construction of relevant brands.
Our products/services make up a working process. They can be grouped into three independent but interconnected sets aligned with our three pillars:
INTELLIGENCE (Strategic Thinking)
> Market analysis
> Consumer Knowledge
> Brand Strategy
– essence
– positioning
– values
– attributes
> Naming
> Brand architectureCREATIVITY (Brand Expression)
> Brand creation
> Brand identity
> Brand application
– corporate material
– brand experience
– packaging
– ambiance
– signage
– editorial projects
– special objects
> Brand portfolio alignmentFUNCTIONALITY (Effective Implementation)
> Branding workshops for team involvement and training
> Implementation manuals
– brand book
– brand manual
– licensing manual
– merchandising manual
> Day-to-day brand management -
Recognition
The work of Dupla Design has been exhibited, published, and recognized both in Brazil and around the world. We participated in the last Brazilian Biennial of Graphic Design and won several international awards. In 2013 we won the IF Design Award, the “Oscar of Design”, and the German Design Award for the ArtRio project. That same year we also won the Rebrand for the repositioning of the International Naïf Art Museum of Brazil.
EXHIBITIONS AND AWARDS
- 11th Brazilian Graphic Design Biennial – 2015 [Rio de Janeiro]
- Brazilian Design Biennial – 2015 [Florianópolis]
- Brazilian Design at the Manchester Football Museum – 2014 [United Kingdom]
- German Design Award – 2014 [Germany]
- 10th Brazilian Graphic Design Biennial (highlight) – 2013 [São Paulo]
- Rebrand – 2013 [United States]
- IF Design Award – 2013 [Germany]
- Expo Shanghai – 2010 [China]
- N Design – 2010 [Curitiba]
- Exhibition “Brazilian Design Today: Frontiers” – 2009 [São Paulo]
- 9th Graphic Design Biennial (selective exhibition) – 2009 [São Paulo]
- 8th Graphic Design Biennial (selective exhibition) – 2006 [São Paulo]
- Exhibition “Brazil in Poster” as part of the Year of Brazil in France – 2005 [France]
- ABERJE Rio Award – 2005 [Client: Vale / Project: Visitantes (Visitors)]
- ABERJE Brasil Award – 2005 [Client: Vale / Project: Visitantes (Visitors)]
- ABERJE Maranhão Award – 2005 [Client: Vale / Project: Orquestra para Todos (Orchestra for All)]
- 7th Graphic Design Biennial (selective exhibition – gold in the “Ambiance” category) – 2004 [São Paulo]
- ABERJE Rio Award – 2003 [Client: CO-RIO / Project: Rio 2007]
- Caminhos do Contemporâneo (Contemporary Paths) – Paço Imperial – 2002 [Rio de Janeiro]
- The Art Directors Club NY (merit) – 2002 [São Paulo]
- 6th Graphic Design Biennial – (selective exhibition – gold in the catalogs, brochures and publications category) – 2002 [São Paulo]
- 5th Graphic Design Biennial (selective exhibition) – 2000 [São Paulo]
- The Art Directors Club NY (merit) – 1999 [USA]
- 4th Graphic Design Biennial (selective exhibition) – 1998 [São Paulo]
- O Outro Lado do Design (The Other Side of Design) – 1998 [Rio de Janeiro]
- Design Rio – 1997 [Rio de Janeiro]
- Design Gráfico: Antes e Depois (Graphic Design: Before and After) – 1995 [Rio de Janeiro]
- 1st Graphic Design Exhibition of Niterói – 1995 [Niterói]